Getting a Wiki Adopted is Tough

Hello all. I have been geeking out on wiki technology for a long time, but the past 8 weeks my colleague/intern Bram and I have been building business wikis. We have out first no-business open wiki launching live next week. Currently it is still closed off to the public, take a look here. We look forward to wrapping up this wiki and launching live on Monday.

George Rushby from CVRT won our wiki and choose for us to build his and his brother’s Paint Ball business a wiki for the paint ball community. Getting George to adopt the wiki was not hard, but thats because he really want his wiki. George is what is called the Wiki Champion or Wiki Pioneer. You always need at least one of these types of people to make a wiki successful. People who love wiki find it hard to believe that people wouldn’t immediately accept a wiki and start using it. It’s not always that easy. To get a wiki adopted in any organization can be tough because:

  • Anything new takes a while.
  • Wiki is different than anything they have used before.
  • It is not email.
  • It is not part of the current workflow.
  • It takes active participation to create content and keep the wiki organized.
  • Most wikis have some features that make adoption more difficult.
  • Usually wikis start with no content so there’s no reason to use them.

I plan on writing a new article on wikis every week describing what I have learnt about wikis, community collaboration, corporate wikis, etc etc. I want to share my knowledge with others and hopefully spread the word about wikis. The next article I am going to write on wikis will be about what it means to be a Wiki Champion.

35 days of reading Between the Lines

Why 35 days of reading Between the Lines? Well it’s been 35 days since the launch of the new LightSpeed 2.0 and it’s been the most amazing month of growth.

New business focus….

Focusing heavily on new business, we have enjoyed a flurry of enquiries, alongside a small website project for local NGO, The Big Tree Foundation. Our key objective for the month has been marketing, primarily channeling our voice through our website where we have received a fantastic response, but also in using parallel mediums like Facebook and benefiting from other social media initiatives such as the global Twitter and Flickr applications.

No more support….

LightSpeed 2.0 has moved out of the IT Support arena and into a new era. We now offer a completely different service catalogue, and absolutely love the new and positive web realm that we have entered. However, as a result of running a support business for 5 years, we have a plethora of hardware lining our walls and floors. As loose computer entrails are not very becoming of a New Media Web 2.0 specialist company, we have been selling off all our old stock, again primarily using the internet as our sales medium. Should you be interested in seeing what stock we are clearing out, click here to see what we have up for grabs.

Public talks….

I feel that I have been a major driving force behind the new business, giving two well-received talks at locally hosted public events. The first talk on “The End of Email” was at the Open Content Party, held on 15 September and hosted by Wikipedia co-founder, Jimmy Wales , and iCommons Executive Director, Heather Ford. Take a look at the video of the talk on Local Social Media Site, Zoopy. The second talk, held at the Geek Dinner on 27 September, covered the Channels of Communication and how these can effectively be used in the online world of today. This year we have seen the addition of South African channels being added to our arsenal, like Mail & Guardian’s Amatomu. I am pointing this out because I feel that the success of a number of South Africa Web Start-ups is a real achievement. Proudly South African.

Launch Competition….

Now what would a marketing strategy be without a competition? Not much. That’s why for the month of September we had entries pouring in for our Win-a-Website Competition which produced one lucky winner on Monday. Congratulations to Mr. Raoul R Swart of Douglas Road Primary School, who will now be able to aid his school with a whole new web presence!

Win-A-WickedWiki Competition….

Due to the competitions enormous response and positive effect, we are now running a Win-a-WickedWiki Competition for the month of October. The core prize here is a Wiki, replacing the free website, and still with the same great extras as before. The lucky winner of this competition will reap the benefits of a collaborative communication tool either for internal use or perhaps as an information portal for prospective clients.

On the homefront….

One month later, and still with a bit of home improvement to be done, our website is starting to take shape. It now boasts new functionality and extra charms. Keep watching this space, because we’re not quite done. Now you can even subscribe to our blog and feed our stream of new Social Media content into your inbox or RSS feed manager.

Dutch Interns….

During the last month we have had three new additions to the LightSpeed family. We now have three Dutch interns, Bram (Snapte) in the Web department, Rudy in the Accounts/Admin department, and finally, the most recent addition Christel who will be filling some Social Media Marketing shoes. I really enjoy the interns as they give a very interesting perspective to the work place.

Our Social Media Marketing Wiki goes live….

Bram has helped us launch a pet project of mine… It’s a Wiki, which is a fast and easy tool for creating web based content. This Social Media Marketing (SMM) Wiki is going to house the information I am developing for public speaking topics, lectures and workshops on SMM. I am doing a guest 45 minute lecture at UCT for an Honours Course in Internet Marketing next week. All the content that I am compiling is going to be submitted to portals like IOL, Bizcommunity and a few others that I am still in the process of confirming.

LightSpeed Partners….

I have been networking with various professionals in and around Cape Town for a long time. My goal has always been to collaborate with other companies. I have approached a number of other small companies and setup an alliance with them. The next step for our site is going to happen next week with the addition of our Partner Page. We have decided to achieve our goal of becoming experts in our niche focus areas, namely Feedmymedia and WickedWiki. The partner page aims to shed some light on our strategic partners. We feel that these kinds of partnerships will strengthen our overall skill sets and, with no major overlaps in a vast array of services, we feel proud to be working alongside such a great span of small businesses. Each company was chosen because of their own unique charm and skill set.

Below is a list of the network partners. Please note that more detailed information can be found on the respective partner’s website if you click the partner logo:

Empire IT

Empire IT
Established in 2003, Empire IT penetrated the Western Cape IT support and services market. In 2006, Craig Cloete recognized the opportunity to diversify into related IT sectors, including: IT Management, Development and Recruitment. Hence the Empire Group was formed.

The team is adept in remaining on the forefront of technology. The Group boasts an increasingly high profile portfolio of clients, with reach into both the SMB and corporate markets, and continues to attract highly competent employees and affiliates.

Oneword Design

Oneword is a graphic and web design studio based in Fish Hoek. Established by Neil and Suzan McCreadie, the company has been operating since June 2000, with each of the partners bringing in their own unique strengths and a combined 16 years of experience in the industry.

They offer a vast range of services, which include: logo development, business cards, stationery, brochures, posters, packaging, web design, web hosting, domain registration, email signatures, electronic brochures, cd’s, vehicle & shop signage, menus, banner ads, advertisements, calendars, billboards, stamps, cards & invitations, t-shirts, caps, and corporate gifts.


MacWay has been supplying and supporting a wide range of computer hardware and software for the past twelve years. This includes the service of workstations right through to high-end creative pro’s with the most specific needs. Their teams can install or repair workstations and computer peripherals including networks, servers, routers, switches and backup equipment; including all your internet requirements. They are based in the City Bowl, Cape Town.

Traffic Brand

Traffic Brand’s collective expertise offer holistic Online Media Strategies that are tailor-made to the clients’ requirements and strategically aligned with your business goals. Traffic Brand’s Paid Search (Pay Per Click) department uses proprietary software to ensure the effectiveness of your online advertising campaigns and guarantee an excellent ROI. They use elements of PPC, Search Engine Optimisation (SEO), Online PR and Social Media to create Online Media Strategies that ensure your visibility on the Internet.

Refresh Creative Media

Specialising in all aspects of creative media, they work in online, print and video media. Their expertise includes interactive flash, content managed website development, web-design, brand development, graphic design and video work. We are based in Cape Town and our clients include a diverse range of local and international companies across all industries.


AlterSage, led by Christine da Silva, a well respected Search Engine Optimisation and Online Marketing Strategist, specialises in holistic online marketing solutions. Her enviable depth of experience and knowledge of the Online Marketing industry gained over six years, together with her reputation for proven results has secured the company clients from around the globe.

AlterSage focus on every element that will help your site perform better by making it visible in the big internet mass. By driving traffic to your website through various methods including SEO, PPC, eNewsletters, Online PR and Social Media they deliver it directly to your target market, and make it easier to find and stand out from the crowd.


The BUYX eCommerce solution enables businesses and individuals to market and sell their products on the Internet. BUYX is affordable and easy to use, with absolutely no restrictions on the number of products or manufacturers. BUYX is fresh! Offering you the very latest in Web 2.0 functionality. Search Engine Optimised product pages and URL re-writing comes standard with your BUYX store.

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