The start of our Thailand Holiday

December 2011 has been a tough month for work and parties. Finding the balance and keeping the motivation worked out well in the end. It helped having a team of guys who work hard and play hard. Without the team work would not be possible and it’s great when you can have a good time with them once work is done.

We made some stiff financial targets, which meant for the first time in the history LightSpeed we were able to pay the team full thirteenth cheque. Everyone put in 150% and deserve the bonus. I feel like we achieved what set out do and I saw this happening back in September. I decided to book another Thailand trip after finishing WordCamp Cape Town. So here I am sitting in a hammock writing my first blog post of the holiday! Still feeling pretty jet lagged, but who cares when you have the sea breaking in from of you and palms providing shade.

My wife and I flew out of Cape Town international airport on Thursday 15th December 2011 around lunchtime on Malaysia Airlines. It was a spacious enjoyable flight. We landed on time in KL international airport at about 6:30 am.

Next we had to catch an Air Asia flight to Bangkok, little did we know that Air Asia has there own airport terminal about 20 min bus ride away. We arrived at LCC terminal to catch our Air Asia flight at around 9 am. It’s a small rather strange terminal, luckily we didn’t spend much time there, our flight left at 11 am. Really cool airline, we were very impressed with the service and quality of flight.

Bangkok was 1 hour behind KL, so even though the flight was 2 hours we arrived in BKK international at 12 pm, which was spot on time. I had arranged a limo service (translated in our terms a mini-bus taxi) to drive us from BKK to Koh Chang. We found our driver Mr X in no time and were on our way without any hitches. Before leaving the airport we managed to buy a couple of big Chang beers, then you know you are in Thailand!

We could have flown from BKK to Trat and then caught a taxi, but I am glad we didn’t as the mini-bus allowed my wife and I to stretch out and sleep. When we weren’t sleeping we were able to appreciate the country side. Our driver was awesome, he got us to the ferry crossing to Koh Chang in about 4 hours.

We started the ferry crossing to Koh Chang at about 5:20 pm, it took about 30min to get across. What an amazing crossing, smooth as could be and we watched the sun set behind Koh Chang while snapping countless pictures.

After driving off the ferry Mr X started the final stretch to our journey. It was lovely driving down through Koh Chang seeing the little villages along the way, dreaming about what we will be doing over the next week and a half on Koh Chang.

We arrived at Warapura Resort at about 6:30 pm, checked in, unpacked and poured a phat Talisker 10 year whiskey from duty free shopping spree. Our favourite food in Thailand is Pad Thai, so we headed out for a tasty dinner. After dinner we decided to walk off the food, went down to check out the beach, heavenly. We hit the hay after a long day and slept a solid 12 hours.

Just had breakfast while writing this blog post and now heading out for a sun filled day of beaches and swimming.

35 days of reading Between the Lines

Why 35 days of reading Between the Lines? Well it’s been 35 days since the launch of the new LightSpeed 2.0 and it’s been the most amazing month of growth.

New business focus….

Focusing heavily on new business, we have enjoyed a flurry of enquiries, alongside a small website project for local NGO, The Big Tree Foundation. Our key objective for the month has been marketing, primarily channeling our voice through our website where we have received a fantastic response, but also in using parallel mediums like Facebook and benefiting from other social media initiatives such as the global Twitter and Flickr applications.

No more support….

LightSpeed 2.0 has moved out of the IT Support arena and into a new era. We now offer a completely different service catalogue, and absolutely love the new and positive web realm that we have entered. However, as a result of running a support business for 5 years, we have a plethora of hardware lining our walls and floors. As loose computer entrails are not very becoming of a New Media Web 2.0 specialist company, we have been selling off all our old stock, again primarily using the internet as our sales medium. Should you be interested in seeing what stock we are clearing out, click here to see what we have up for grabs.

Public talks….

I feel that I have been a major driving force behind the new business, giving two well-received talks at locally hosted public events. The first talk on “The End of Email” was at the Open Content Party, held on 15 September and hosted by Wikipedia co-founder, Jimmy Wales , and iCommons Executive Director, Heather Ford. Take a look at the video of the talk on Local Social Media Site, Zoopy. The second talk, held at the Geek Dinner on 27 September, covered the Channels of Communication and how these can effectively be used in the online world of today. This year we have seen the addition of South African channels being added to our arsenal, like Mail & Guardian’s Amatomu. I am pointing this out because I feel that the success of a number of South Africa Web Start-ups is a real achievement. Proudly South African.

Launch Competition….

Now what would a marketing strategy be without a competition? Not much. That’s why for the month of September we had entries pouring in for our Win-a-Website Competition which produced one lucky winner on Monday. Congratulations to Mr. Raoul R Swart of Douglas Road Primary School, who will now be able to aid his school with a whole new web presence!

Win-A-WickedWiki Competition….

Due to the competitions enormous response and positive effect, we are now running a Win-a-WickedWiki Competition for the month of October. The core prize here is a Wiki, replacing the free website, and still with the same great extras as before. The lucky winner of this competition will reap the benefits of a collaborative communication tool either for internal use or perhaps as an information portal for prospective clients.

On the homefront….

One month later, and still with a bit of home improvement to be done, our website is starting to take shape. It now boasts new functionality and extra charms. Keep watching this space, because we’re not quite done. Now you can even subscribe to our blog and feed our stream of new Social Media content into your inbox or RSS feed manager.

Dutch Interns….

During the last month we have had three new additions to the LightSpeed family. We now have three Dutch interns, Bram (Snapte) in the Web department, Rudy in the Accounts/Admin department, and finally, the most recent addition Christel who will be filling some Social Media Marketing shoes. I really enjoy the interns as they give a very interesting perspective to the work place.

Our Social Media Marketing Wiki goes live….

Bram has helped us launch a pet project of mine… It’s a Wiki, which is a fast and easy tool for creating web based content. This Social Media Marketing (SMM) Wiki is going to house the information I am developing for public speaking topics, lectures and workshops on SMM. I am doing a guest 45 minute lecture at UCT for an Honours Course in Internet Marketing next week. All the content that I am compiling is going to be submitted to portals like IOL, Bizcommunity and a few others that I am still in the process of confirming.

LightSpeed Partners….

I have been networking with various professionals in and around Cape Town for a long time. My goal has always been to collaborate with other companies. I have approached a number of other small companies and setup an alliance with them. The next step for our site is going to happen next week with the addition of our Partner Page. We have decided to achieve our goal of becoming experts in our niche focus areas, namely Feedmymedia and WickedWiki. The partner page aims to shed some light on our strategic partners. We feel that these kinds of partnerships will strengthen our overall skill sets and, with no major overlaps in a vast array of services, we feel proud to be working alongside such a great span of small businesses. Each company was chosen because of their own unique charm and skill set.

Below is a list of the network partners. Please note that more detailed information can be found on the respective partner’s website if you click the partner logo:

Empire IT

Empire IT
Established in 2003, Empire IT penetrated the Western Cape IT support and services market. In 2006, Craig Cloete recognized the opportunity to diversify into related IT sectors, including: IT Management, Development and Recruitment. Hence the Empire Group was formed.

The team is adept in remaining on the forefront of technology. The Group boasts an increasingly high profile portfolio of clients, with reach into both the SMB and corporate markets, and continues to attract highly competent employees and affiliates.

Oneword Design

Oneword is a graphic and web design studio based in Fish Hoek. Established by Neil and Suzan McCreadie, the company has been operating since June 2000, with each of the partners bringing in their own unique strengths and a combined 16 years of experience in the industry.

They offer a vast range of services, which include: logo development, business cards, stationery, brochures, posters, packaging, web design, web hosting, domain registration, email signatures, electronic brochures, cd’s, vehicle & shop signage, menus, banner ads, advertisements, calendars, billboards, stamps, cards & invitations, t-shirts, caps, and corporate gifts.


MacWay has been supplying and supporting a wide range of computer hardware and software for the past twelve years. This includes the service of workstations right through to high-end creative pro’s with the most specific needs. Their teams can install or repair workstations and computer peripherals including networks, servers, routers, switches and backup equipment; including all your internet requirements. They are based in the City Bowl, Cape Town.

Traffic Brand

Traffic Brand’s collective expertise offer holistic Online Media Strategies that are tailor-made to the clients’ requirements and strategically aligned with your business goals. Traffic Brand’s Paid Search (Pay Per Click) department uses proprietary software to ensure the effectiveness of your online advertising campaigns and guarantee an excellent ROI. They use elements of PPC, Search Engine Optimisation (SEO), Online PR and Social Media to create Online Media Strategies that ensure your visibility on the Internet.

Refresh Creative Media

Specialising in all aspects of creative media, they work in online, print and video media. Their expertise includes interactive flash, content managed website development, web-design, brand development, graphic design and video work. We are based in Cape Town and our clients include a diverse range of local and international companies across all industries.


AlterSage, led by Christine da Silva, a well respected Search Engine Optimisation and Online Marketing Strategist, specialises in holistic online marketing solutions. Her enviable depth of experience and knowledge of the Online Marketing industry gained over six years, together with her reputation for proven results has secured the company clients from around the globe.

AlterSage focus on every element that will help your site perform better by making it visible in the big internet mass. By driving traffic to your website through various methods including SEO, PPC, eNewsletters, Online PR and Social Media they deliver it directly to your target market, and make it easier to find and stand out from the crowd.


The BUYX eCommerce solution enables businesses and individuals to market and sell their products on the Internet. BUYX is affordable and easy to use, with absolutely no restrictions on the number of products or manufacturers. BUYX is fresh! Offering you the very latest in Web 2.0 functionality. Search Engine Optimised product pages and URL re-writing comes standard with your BUYX store.

With BUYX you can advertise your products on Facebook and other Social Media websites by copying and pasting one line of generated code. Starting from as little as R1350-00 per month (hosting included) BUYX offers you an entry into the eCommerce arena at your own pace. With BUYX your monthly outlay is minimal and static which in turn allows you to project your eCommerce costs.

Come chat to us over at where you will be able to view a full demo of our solution.